Christian Horner, the team principal of Red Bull Racing, recently commented on the current state of Formula One (F1), likening it to "Kardashians on wheels." He explained that the sport has become more focused on entertainment and social media presence, rather than just the racing itself.
Horner mentioned the increased popularity of F1's social media accounts and how they have become a key part of the sport's marketing strategy. He also noted that the drivers are now expected to have a strong social media presence and engage with fans on various platforms.
While Horner acknowledged the importance of marketing and entertaining fans, he expressed concern that the focus on social media could overshadow the actual racing. He emphasized the need for F1 to find the right balance between marketing and the sport itself, as the latter is what draws fans in the first place.
Overall, Horner's comments highlight the changing landscape of F1 and the growing influence of social media in the sport. While it remains to be seen how this will affect the sport in the long run, it is clear that F1 is evolving to meet the demands of today's audiences.
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